DataQ Academy

What are First-Party Audiences and Why Do They Matter?

New laws & ad platform decisions rocked advertisers everywhere as it forced them to rethink the foundations of their ads, but it also opened the door to first-party data and its many advantages. Read on to find out why advertisers are using first-party data as their new foundation.

New Features

Klaviyo Integration is Now Available on DataQ

We're thrilled to announce that we've added Klaviyo to our list of one-click integrations! Read on to learn how you can supercharge your email marketing with DataQ's powerful time-based audiences.

E-Commerce

Will DTC Ever Rule The World?

This pandemic will have some long-term effects on shopper behavior as more people are making a habit of shopping online. We will inevitably see an uptick in eCommerce's share of total retail sales in 2020, so if you haven't already, it's best to prepare for this new wave of online shoppers.

E-Commerce

The Next Big Thing in Scale

Explore connections hidden within your pre-established networks to take advantage of your data-rich wells to execute campaigns that grow and retain your customers.

Customer Lifetime Value

A Guide to Paid Search in Uncertain Times

As marketers began to identify & prepare for 2020 advertising trends, they never considered a pandemic ravaging the global economy. Read on to find out how to optimize paid search for COVID-19 and beyond.

Customer Retention

Paid Search Media Optimization During Uncertain Times

Learn how to proactively address the changes COVID-19 will have on your brand in the coming weeks & months in our upcoming webinar in partnership with Tinuiti & Measured.

New Features

Demographic Data is Now Available

Our Demographics Dashboard is now live! Check out the latest additions to our suite of insights. These additional data layers will further refine your paid media campaigns and help you reach higher levels of mastery.

E-Commerce

Coronavirus Prompts Tech Giants to Offer Free Software

Tech Giants are helping the masses of Americans thwarted into remote work with free services and advanced features. Find out how you can help your employees acclimate to remote work with a little technology.

E-Commerce

The Repurchase Rate: A Look at This Often-Overlooked e-Commerce KPI — and Why It Matters

Do you know your repurchase rate? How often do you use the metric in conjunction with your customer acquisition cost? Find out how to use both to optimize your advertising ROI with DataQ.

Google Advertising

People-Based Marketing In The Cookiepocalypse

People-based targeting is the future of digital advertising. Find out how you can tap into your first-party data to improve ad performance and better spend your advertising budget with DataQ.

E-Commerce

What You Should Know About the CCPA and GDPR

On January 1, 2020, a new law went into effect in the state of California, the CCPA, and it made us all reminiscent of the days when GDPR made its debut. Find out what you need to know about the CCPA and how it compares to GDPR and how DataQ can help you stay compliant.

E-Commerce

How Will Intent Data Affect Marketing in 2020?

Previous year's learnings have taught us that more data doesn't yield better results, so this year, we're going to see a shift in the way businesses use their data. Find out what we can expect for 2020 and how DataQ can help.

Customer Retention

Key Marketing Trends to Watch in 2020

Today's marketing gives the consumer more choice than ever, but it also gives companies more opportunity than ever. Learn what practices and technologies modern businesses are implementing in 2020.

E-Commerce

Using Buyer Intent Data for a Better Marketing and Sales Process

Take advantage of your buyer intent data to drive sales, customer retention, and acquisition. Read on to learn how to maximize your use of data.

E-Commerce

5 Ways to Keep the Holiday Momentum Going Through Christmas

It's time to think about how you'll maximize on generated Black Friday Cyber Monday sales to keep holiday sales going through Christmas. Learn how you can keep up the momentum to end the year strong.

E-Commerce

Marketer's Dream: e-Commerce Fastlane Top 3 Takeaways

We were recently featured on e-Commerce Fastlane where our founder and head of strategy, Andreas Roell was interviewed. Read on to find out what the top 3 takeaways were and to take advantage of our special offer.

Segmentation

How to Use Advanced Segmentation to Create High-Value Audiences

Segmenting your customers is one key component to running successful marketing campaigns. Find out how to create high-value audiences on Facebook, Google Ads, and email platforms with DataQ's advanced segmentation features.

New Features

Holiday Smart Segments Are Now Live

Our Holiday Smart Segments went live just in time for the holidays! Check out the latest additions to our Smart Segments collection to learn how you can build and implement these segments into your upcoming holiday campaigns.

New Features

Google Drive Integration With Game-Changing Features

We've added Google Drive to our integration collection! Read on to learn how our exporting features can help you and your team automate exports and continue to make your lives easier with DataQ.

E-Commerce

5 Things to Do Now to Boost Holiday Sales

Take advantage of the most anticipated shopping days of the year — Black Friday and Cyber Monday — and build momentum for the 2019 holiday shopping season! Download our guide to find out how to plan with DataQ.

Customer Retention

E-commerce Customers: 3 Reasons to Focus on Customer Retention

If customer retention isn't a part of your marketing strategy, you could be missing out. Read on to learn how and why you should focus on existing customers.

Facebook Advertising

Ways Your Brand Can Benefit From Lookalike Audiences

Lookalike audiences are a great way to prospect for high-value customers. Learn how to leverage your Facebook ads with lookalike audiences that are specific to your brand and DataQ.

Customer Retention

Lead Nurturing: Why it's Important and How To Do It

Relationships with your customers begin long before they ever make a purchase. Learn how you can create long-term relationships from day one with nurture campaigns.

E-Commerce

Measuring your market data: How to do it and what to look for

Collecting data is easier than ever, but once you have it, what do you do with it? Find out how to best analyze your data to get actionable insights that impact your business.

E-Commerce

5 Free Ways to Market Your E-commerce Store on Social Media

Take advantage of the power of social media without blasting through your budget with these 5 ways to promote your e-commerce store— for free.